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Hapacity Marketing
Company Rebrand
New logos, colors, patterns, fonts, guidelines, marketing collateral, and merchandise
Branding Specialist & Graphic Designer
I acted as the sole contributor and lead for the visual rebranding project from conception to completion.
When a marketing company approached me with a bold vision: to transform their brand into something more fun, more inviting, and yet still professional, I knew I was the right person to lead this project.
The founder wanted her identity to match the energy of her business and connect more authentically with her audience. My role was to bring that transformation to life through design.
I started with the heart of the brand: a fresh, colorful identity that would radiate approachability while maintaining a polished, credible presence. I developed a custom logo suite, an energetic color palette, versatile fonts, and playful yet cohesive patterns that captured the brand’s essence.
But it didn’t stop at visuals. I extended the new identity across every customer touchpoint, from marketing collateral to branded merchandise, ensuring a seamless, memorable experience. The new look wasn’t just a change in aesthetics; it became a catalyst for renewed confidence and connection.
Since the rebrand, the company has been thriving, growing its client base, attracting attention, and proudly standing out in a competitive industry. This project reminds me why I love what I do: great design doesn’t just change how a brand looks. It changes how it’s seen.
