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GFI Digital
Visual Marketing
ad design, brand consistency, blog posts, social media posts, website design, template design, event visuals, promotional collateral design, campaign design
The Company
Business technology company in Maryland Heights, MO
My Role
Lead Marketing Specialist and Designer working under the Vice President of Marketing.
When I joined the marketing team at a fast-growing business technology company, they were at a pivotal moment: innovative in their offerings, but their brand image wasn’t telling the same story. The leadership knew their visual identity needed a refresh. That’s where I came in. My mission was clear: elevate the brand through thoughtful, cohesive design and a strong digital presence.
I began by auditing their existing assets. This included EVERYTHING in both the print and digital realm. What I found was potential buried under inconsistencies. Colors varied, messaging fluctuated, and there was no clear visual rhythm tying it all together.
I led a complete overhaul of the company’s graphic collateral. This included redesigning digital and print advertisements to align with a unified style guide, introducing a cleaner, more modern aesthetic. The refreshed visuals not only made the brand more recognizable but also helped communicate the company’s value and four pillars more effectively.
Simultaneously, I revamped the website, enhancing its visual appeal, improving user experience, and ensuring every page reflected the new brand identity. I also took charge of maintaining the site and managing its ongoing evolution as the company grew.
On the social media front, I developed and implemented a strategy that prioritized consistency, clarity, and engagement. From content calendars to custom-designed graphics, the goal was to build trust and familiarity through every post and interaction.
In short, I helped transform the branding to be consistent, modern, and professional to match the company’s forward-thinking mission.
